Whatever else may result from the hack attack, it sent consumers' perceptions about e Harmony into the cellar, as determined by a Consumer Affairs sentiment analysis of about 140,000 social media postings over the last year.e Harmony sentiment seems to have profited from e Harmony's downfall, showing a distinct uptick over the last few weeks, as determined by a Consumer Affairs sentiment analysis of about 110,000 social media postings.
Adult Friend Finder asks customers to detail their interests and, based on those criteria, matches people for sexual encounters.
But in the last decade or so, the game of looking for love has gotten some new rules, with the venue moving from the bar world to the the cyber world.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
For 50-plus types unwilling to walk — possibly rewalk — the path that leads to romance, rings and relocation, the prospect of a "friend with benefits" is looking less and less like a millennial indulgence.
It used to be parents who worried about their children being picked up by unsavory types in bars and other seedy hang-outs.