But the network is also right, he says, when pointing out there’s a key difference between an advocacy ad from Focus on the Family and a commercial ad by Man Crunch.Sources tell the Hollywood Reporter that the network felt the site was trying to generate free publicity by the “tried-and-true" method of submitting an ad they know will be rejected.
The so-called “man-kiss ad” shows two football fans touching hands over a bowl of potato chips, which then leads, as the ad implies, to a make-out session."CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl,” says Jarrett Barrios, president of the Gay & Lesbian Alliance Against Defamation (GLAAD.) “This network should come clean to the public about what's going on because this seems to be a homophobic double standard."Pop culture expert Robert Thompson at Syracuse University agrees that CBS has opened itself up for criticism by accepting advocacy ads.
Update: The Man Crunch ad has been officially nixed by CBS. The Tim Tebow Super Bowl ad isn't the only controversial commercial on the block. If you haven't already seen this 30-second spot, we're embedding it below.
The video in question is basically an ad for a dating site catering to gay men.
—JCL Fox News: After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site Man Crunch.com, CBS has not yet reached a decision.
The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips.