A media kit for earlier this year said the site caused 12 engagements or weddings per day, but the site’s parent company later retracted the number.e and are duking it out over which of the online dating sites is better at the business of love.Specifically, takes issue with its rival's marketing claims of leading the way when it comes to producing the "most marriages," "most satisfied marriages" and "most enduring marriages." And now the National Advertising Division (NAD), an independent body that looks into advertising claims as part of the industry's self-regulation, has concluded that has a point.
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Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.